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YouTube Crushes Small Creators With New Monetization Rules

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Yesterday Youtube announced changes to their Youtube Partner Program. Youtube says these changes are meant to protect the community from “bad actors” but it seems more like a kick in the pants to the smaller creators on the platform. Below is an in-depth video on my thoughts of the new changes as well as an e-mail that was sent to channels who will no longer be monetized and the blog post Youtube made on this subject.



Youtube e-mail to creators who no longer qualify for monetization:

Today we are announcing changes to the YouTube Partner Program (YPP). While our goal remains to keep the YPP open to as many channels as possible, we recognize we need more safeguards in place to protect creator revenue across the YouTube ecosystem.

Under the new eligibility requirements announced today, your YouTube channel, ______________, is no longer eligible for monetization because it doesn’t meet the new threshold of 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. As a result, your channel will lose access to all monetization tools and features associated with the YouTube Partner Program on February 20, 2018 unless you surpass this threshold in the next 30 days. Accordingly, this email serves as 30 days notice that your YouTube Partner Program terms are terminated.

One of YouTube’s core values is to provide anyone the opportunity to earn money from a thriving channel. Creators who haven’t yet reached this new threshold can continue to benefit from our Creator Academy, our Help Center, and all the resources on the Creator Site to grow their channels. Once your channel reaches the new threshold, it will be reviewed to make sure it adheres to our policies and guidelines, and if so, monetization will be re-enabled.


Excerpts from Youtube announcement:

we’re making changes to address the issues that affected our community in 2017 so we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube.

in April of 2017, we set a YPP eligibility requirement of 10,000 lifetime views. While that threshold provided more information to determine whether a channel followed our community guidelines and policies, it’s been clear over the last few months that we need a higher standard.

Starting today we’re changing the eligibility requirement for monetization to 4,000 hours of watchtime within the past 12 months and 1,000 subscribers.

we’ll also implement this threshold across existing channels on the platform, to allow for a 30 day grace period. On that date, channels with fewer than 1,000 subs or 4,000 watch hours will no longer be able to earn money on YouTube.

Even though 2017 was a challenging year, thanks to creators like you, it was full of the moments that make YouTube such a special place.

Click here to read the full post.

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