A Youtube Change Viewers Aren't Going To Like ☹

[PJ]

Youtube is making changes to the number of ads you will see on videos.  More ads equals more money but I don't see a scenario where viewers welcome more ads.  3+ ads for 8 minutes of viewing seems a bit much to me.

Below is a copy of the e-mail from Youtube.

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Hi there,

You're receiving this email because we are making some changes to mid-roll ads that will impact your channel. These changes will make more videos eligible for mid-roll ads to increase your monetization potential.

Today, only videos longer than 10 minutes are eligible for mid-roll ads. Starting in late July, all videos longer than 8 minutes will be eligible for mid-roll ads. As part of this change, we will turn on mid-roll ads for all eligible videos. This means videos where you may have opted out of mid-roll ads will now be opted in. Videos that already have mid-roll ads will not be impacted. Future uploads from monetizing channels will also have mid-roll ads turned on by default.

Turning on auto mid-roll ads saves creators extra work while helping increase the monetization potential for new and existing content. We use machine learning to automatically find the most natural breaks in your videos to increase monetization potential while balancing user experience.

If mid-roll ads are not a good fit for your videos, you can indicate this preference in YouTube Studio by July 27, 2020. If you have not used mid-roll ads before, give it a try. After these changes, you will still be able to turn mid-rolls off or adjust the placement in each video manually.

For more information on these changes and mid-roll ads, you can visit the Help Center here.

Thanks,
The YouTube Team

[Orion1876]

<iframe width="560" height="315" src="https://www.youtube.com/embed/oUOqcMB80pk" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

Youtube is making changes to the number of ads you will see on videos.  More ads equals more money but I don't see a scenario where viewers welcome more ads.  3+ ads for 8 minutes of viewing seems a bit much to me.

Below is a copy of the e-mail from Youtube.

---

Hi there,

You're receiving this email because we are making some changes to mid-roll ads that will impact your channel. These changes will make more videos eligible for mid-roll ads to increase your monetization potential.

Today, only videos longer than 10 minutes are eligible for mid-roll ads. Starting in late July, all videos longer than 8 minutes will be eligible for mid-roll ads. As part of this change, we will turn on mid-roll ads for all eligible videos. This means videos where you may have opted out of mid-roll ads will now be opted in. Videos that already have mid-roll ads will not be impacted. Future uploads from monetizing channels will also have mid-roll ads turned on by default.

Turning on auto mid-roll ads saves creators extra work while helping increase the monetization potential for new and existing content. We use machine learning to automatically find the most natural breaks in your videos to increase monetization potential while balancing user experience.

If mid-roll ads are not a good fit for your videos, you can indicate this preference in YouTube Studio by July 27, 2020. If you have not used mid-roll ads before, give it a try. After these changes, you will still be able to turn mid-rolls off or adjust the placement in each video manually.

For more information on these changes and mid-roll ads, you can visit the Help Center here.

Thanks,
The YouTube Team

Just what we need on YouTube more ads.  At times there are already a lot of mid-roll ads.  In many cases they run two back to back as well.  Have to wonder if they are trying to drive people to want to pay for the ad free version of YouTube.

[PJ]

A few people mentioned that in the comments of the video as well. I had forgotten about their premium service. I agree they have way too many ads.

[Yukon]

“ We use machine learning to automatically find the most natural breaks in your videos....”

From what I’ve seen, if those are the natural breaks they need to send their machines to remedial school.

[Orion1876]

“ We use machine learning to automatically find the most natural breaks in your videos....”

From what I’ve seen, if those are the natural breaks they need to send their machines to remedial school.

I agree.  I have watched several videos on YouTube and the person in the video is in the middle of talking when the ad video is queued up, and then the second ad video is queued up before you can go back to watching the content.

[PJ]

“ We use machine learning to automatically find the most natural breaks in your videos....”

From what I’ve seen, if those are the natural breaks they need to send their machines to remedial school.

I agree.  I have watched several videos on YouTube and the person in the video is in the middle of talking when the ad video is queued up, and then the second ad video is queued up before you can go back to watching the content.

I would bet the breaks are related to when the average viewer stops watching the video.  Something like if a large percentage of people stop watching at 2:30 into a video they put an ad at 2:20.

Whatever the specifics I am betting its more related to viewer habits than what is actually happening in the video.