Harbor Freight is unique in the retail world because nearly every product on their shelves is a “House Brand.” From professional-grade automotive tools to entry-level DIY hardware, Harbor Freight segments their products into dozens of distinct labels.
Below is the complete, current list of brands sold at Harbor Freight. Whether you are trying to remember the name of that new “Icon” competitor, have a tool and you’re not sure where it came from or looking for specific replacement parts, this directory covers the full lineup.
- Start Here: The Ultimate Harbor Freight Deal Hub (All Sales & Schedules).
- Freebies: See the current Free Item Coupons.
- Member Prices: Check the Inside Track Club List for deeper discounts on specific brands.
This list is updated for 2026 to include the latest additions to the Harbor Freight family.
⭐ Harbor Freight Exclusive Brands
These brands are owned by or exclusive to Harbor Freight Tools.
- Accu-link
- Admiral
- Ad Tech
- Ames Instruments
- Apache
- Armstrong
- Atlas
- Avanti
- Badland
- Badland Apex
- Badland ZXR
- Banks
- Bauer
- Baxter
- Berger
- Black Widow
- Braun
- Bremen
- Bunker Hill Security
- Cen-Tech
- Central Forge
- Central Hydraulics
- Central Machinery
- Central Pneumatic
- Chicago Electric
- Chief
- Coverpro
- Creekstone
- Daytona
- Diamondback
- Doyle
- Drill Master
- Drummond
- Earthquake
- Earthquake XT
- Fasten-Pro
- Fastenstrong
- Finch & Mclay
- Fisherman’s Habit
- Fortress
- Franklin
- Franklin Sensors
- Gordon
- Grant’s
- Greenwood
- HFT
- Handymark
- Hardy
- Haul-Master
- Hercules
- Holt Industries
- Icon
- Jupiter
- Jupiter Pure
- Kenway
- Luminar Everyday
- Luminar Indoor
- Luminar Outdoor
- Luminar Work
- Maddox
- McGraw
- Merlin
- Niagara
- Olsen
- One Stop Gardens
- Pacific Hydrostar
- Pierce
- Pittsburgh
- Pittsburgh Automotive
- Pittsburgh Pro
- Portland
- Portland Saw
- Predator
- Quinn
- Ranger
- Roadshock
- Schneider
- Smith + Jones
- Spectrum
- Stiktek
- Storehouse
- Tarkelp
- Thunderbolt
- Titanium
- Union Safe Company
- U.S. General
- Vanguard
- Viking
- Voyager
- Vulcan
- Warrior
- Western Safety
- Windsor Design
- Yukon
- Zurich
Third-Party Brands Sold at Harbor Freight
These are name-brand products sold at Harbor Freight but manufactured by third parties.
- 3M
- 3-In-One
- Allway
- Arctic Freeze
- Arm & Hammer
- B’laster
- Be Smart Get Prepared
- Betsy Flags
- Block-Tester
- Blow Off
- Bondo
- CRC
- Caulk Saver
- Cosco
- Daisy Outdoor
- DampRid
- DAP
- Duck Brand
- First Alert
- Fischer
- Fix-A-Flat
- Flex Seal
- FrogTape
- Garage Boss
- Gerson
- Gojo
- Goo Gone
- Goof Off
- Gorilla
- Gumout
- Gunk
- Haynes
- Hi-Tech
- Husky (Liners/Bags)
- Jacobs
- Johnsen’s
- LeakFinder
- Lifetime Carbide
- Lucas Oil
- Mean Green
- Meguiar’s
- Mibro
- Midwest Can
- Mityvac
- Nite Ize
- O’Keeffe’s
- Oatey
- Opteon
- P3 International
- Peak
- Pennzoil
- Performix
- Permatex
- Plasti Dip
- Power Probe
- Pro Seal
- Robotime
- Rust-Oleum
- Sabre
- Sea Foam
- Sequoia Publishing
- Shell
- Slime
- SM Arnold
- Smart BBQ
- Sta-Bil
- Sta-Lube
- Stoner
- STP
- Super Clean
- Super Lube
- Super Met-Al
- Supercut
- T-Rex
- Think Safety
- Thumler’s Tumbler
- Toolbox
- Tub O’ Towels
- Walex
- WD-40
- Workhorse
Pro Tip: How to Save on These Brands
Not all brands at Harbor Freight are treated equally when it comes to coupons. Here is the general rule:
- House Brands (Bauer, Icon, etc.): These almost always have specific coupons or “Instant Savings” available. If you don’t see a deal today, wait a week—it will likely go on sale.
- Third-Party Brands (WD-40, Gorilla, etc.): These are often excluded from the standard “20% Off” coupons. The best time to buy these is during a “No Exclusions” sale (usually 10-20% off) or during the parking lot sales where specific items are marked down.
Did we miss a brand? Contact us to let us know and we will update the list.